Playful Humans - People Who Play for a Living

Behind the Scenes of Toy Invention and Design with Matt Nuccio

June 20, 2023 Mike Montague Season 3 Episode 149
Playful Humans - People Who Play for a Living
Behind the Scenes of Toy Invention and Design with Matt Nuccio
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Show Notes

Ready to unleash your inner child and discover the fascinating world of toy invention? Join us for an exciting conversation with Matt Nuccio, a talented inventor and toy designer, who shares his secrets to navigating the complex and playful toy industry. From balancing work and play to discussing his family business and favorite projects, we dive into the joy of invention and the power of play, along with our joke of the week and some fun insights about life in the world of toys.

But it's not all fun and games – we delve into the critical aspects of sales, marketing, and intellectual property protection, including Matt's thoughts on the differences between ideas and inventions, licensing, and self-publishing a toy concept. We also dive deep into the complexities of patent law, the role of reputable patent attorneys, and the challenges independent inventors face in today's ever-changing landscape. Don't miss this chance to peek behind the curtain of the toy industry with Matt Nuccio, your toy company for hire!

Matt Nuccio, CEO of Design Edge, has served as co-chair of the Toy Industry Association (TIA) representing all inventors and designers in the toy industry. Matt also sits on the United Inventors Association (UIA) board of directors lobbying for patent reforms and inventors' rights. He has worked as a consultant and on-air personality for the Science Channel's hit TV show "All-American Makers". He will share how he helps other makers play for a living! Learn more at

(0:00:22) - Playing for a Living
Matt Nuccio discusses balancing work and play, his favorite projects, and his family business in the toy industry.

(0:08:30) - Toy Sales and Marketing Importance
Matt discusses differences between ideas and inventions, nuances of the toy industry, licensing/self-publishing, having a built-in audience, and the importance of packaging.

(0:21:18) - Toy Industry Patent Challenges
Matt and I discuss patent reform, protecting intellectual property, injunctive relief, AI, and first-to-market value.

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