In this episode, I had a fantastic conversation with Kirby Hasseman. We discussed the importance of creating memorable experiences for customers and how tangible items like t-shirts can leave a lasting impression compared to digital ads. We explored the power of branded merchandise and promotional products when done right, and how they can elicit strong emotions, take people back to specific moments, and even influence human behavior. We also delved into Kirby's journey into the world of branded merchandise and his experience writing three books on marketing, personal development, and the concept of giving first in business. Join us as we discuss the excitement and fun that can be found in the marketing process and how embracing joy can make a huge difference in both business and life!
Highlights:
(0:00:02) - Delivering Marketing Joy With Promotional Products
(0:06:52) - Using Promotional Products to Create Change
(0:17:52) - Joyful Brand Marketing
A historical change is upon us from a marketing standpoint, the change has been coming... We have lived in an age of "push" marketing forever, since the beginning of sales and marketing itself. But now, more than ever, the customer has a voice. The customer has clout and power. And the customer wants better.
We need to GIVE first. We need to work at providing value to our customers so they trust us. We need to be playful and connect first. Kirby shares how promotional products provide an amazing way to “give” first to your customers and prospects and deliver joy! These products have the power to help you create real and lasting bonds with your customers and employees.
Kirby Hasseman is the owner of Hasseman Marketing, a promotional product entrepreneur, the author of Delivering Marketing Joy!, and the host of the podcast by the same name. He also wrote Fan Of Happy and Give First Economy. Kirby is a happy husband and father and a Playful Human!
Find Kirby at https://hassemanmarketing.com/ and search for the Delivering Marketing Joy wherever you listen to podcasts or buy books!
Support the Playful Humans mission to help adults rediscover the power of play: